Friday, September 14, 2012

Clorox Company: $CLX Cash Flow Valuation Update


Current Price: ~ $71/share
Yield: ~ 3.46%


For nearly 100 years, Clorox has operated in the household product industry, expanding its portfolio to include such leading brands as Clorox, Glad, Hidden Valley, and Kingsford. The firm distributes its products through mass merchants, grocery stores, and other retail outlets. With its acquisition of Burt's Bees in 2007, Clorox gained entry into the fast-growing natural personal-care category. International sales amount to 20% of the firm's consolidated total.

Estimated WACC for the firm today is 5.08% using the Capital Asset Pricing Model and the company's recent SEC filings.

Recent free cash flows and noted growth rates:
Year
FCF $Millions
2003
598
2004
727
2005
614
2006
342
2007
562
2008
560
2009
541
2010
616
2011
470
2012
420




Average Annual Growth FCF: ~ 0%
CAGR FCF: ~ -4%
Consensus Forecast Industry 5-Year Growth: ~ 14% per year
Consensus Forecast Company 5-Year Growth: ~ 8% per year
Internal Growth Rate: ~ 5.5%


Scenario 1
  • Start at $420 million FCF
  • Assume a 5-year growth rate in FCF of 8% per year, then no growth or 0% growth in FCF per year forever:

Discounted Cash Flow Valuation
Year
FCF $Millions
0
420
1
454
2
490
3
529
4
571
5
617
Terminal Value
13121


The firm's future free cash flows, discounted at a WACC of 5.08%, give a present value for the entire firm (Debt + Equity) of $12524 million. If the firm's fair value of debt is estimated at $2606 million, then the fair value of the firm's equity could be $9918 million.  $9918 million / 130 million outstanding shares is approximately $76 per share and a 20% margin of safety is $61/share.


Scenario 2
All else being equal,
  • Assume a 5-year growth rate in FCF of 4% per year, then 0% growth in FCF per year forever:

Discounted Cash Flow Valuation
Year
FCF $Millions
0
420
1
437
2
454
3
472
4
491
5
511
Terminal Value
10462


  • Present Value of the entire firm (Debt + Equity): $10203 million
  • Value of Equity: $7597 million or $58/share
  • 20% margin of safety is $46/share


Sources
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

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