Colgate-Palmolive: fairly valued with a margin of safety

I believe $CL, at approximately $77/share is fairly valued with a margin of safety on a cash flow valuation basis.

Colgate-Palmolive is one of the world's largest consumer product companies. In addition to its namesake toothpaste and detergents, the firm manufactures shampoos, shower gels, deodorants, and shaving products. It also owns specialty pet food maker Hill's, which sells its products through veterinarians and specialty pet retailers. Colgate products are sold around the world; about three fourths of sales come from outside the United States.
(Source: Morningstar.com)

Colgate Announces 4^th Quarter and Full Year 2010 Results 

I estimated the firm's WACC at 8.13% using the Capital Asset Pricing Model and the company's recent SEC filings.  ValuePro has a baseline WACC calculator here and it calculates the firm's WACC at 6.54%.  I'll go with the higher mark, 8.13%.    

Recent free cash flows and noted growth rates: 

Year	FCF $Millions
2000	1170
2001	1259
2002	1268
2003	1466
2004	1406
2005	1395
2006	1345
2007	1621
2008	1555
2009	2702
2010	2661

Average Annual Growth: approx 10%
CAGR: approx. 9%
Consensus Forecast Industry 5-Year Growth: approx. 11% per year
Consensus Forecast Company 5-Year Growth: approx. 9% per year

Assuming the company achieves a slightly lower 5-year growth rate of 8% per year, and assuming that after the next five years, the company achieves no growth or 0% growth per year forever:

Discounted Cash Flow Valuation

Year	FCF $ Millions
0	2661
1	2874
2	3104
3	3352
4	3620
5	3910
Terminal Value	51909

The firm's future cash flows, discounted at a WACC of 8.13%, give a present value for the entire firm (Debt + Equity) of $48,365 million. If the firm's fair value of debt is estimated at $3,750 million, then the fair value of the firm's equity could be $44,615 million.

$44,615 million / 483 million outstanding shares is approx $92 per share. A 20% margin of safety from here is approx $74 so assuming all else at $CL meets my standard for good business, I'd buy it today for the long term at $74 or less.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.